Davis Product Space: Graphics and branding
Role
Director of Product Design
Branding & graphics
Timeline
September 2024
Context & objective
In Fall 2024, I served as a founding board member of Product Space at UC Davis, a club focused on product management and innovation. Recognizing that UC Davis students were already engaged in various tech clubs, my goal was to create a distinct brand identity that would resonate with students interested in the intersection of technology, business, and user-centered design. Through strategic positioning and targeted outreach, we successfully distinguished Product Space from existing technical organizations - attracting 100+ applicants by the end of recruitment week.
Graphics
During the weeks leading up to our application deadline, Product Space @ UC Davis hosted several events - an info session introducing students to the club, followed by an internship panel where industry professionals shared career insights. To build community, we organized a frozen yogurt fundraiser that doubled as a networking social. Recruitment ended with an interactive product demo speed session, where students gained hands-on experience with product thinking. To market these events, we took to Instagram.
Making introductions
Here are introductions of operations and product directors, as well as advisors. Shoutout to this wonderful board: Erin Ong, Curtis Chen, Akash Anand, Felicity Kim, Pranavi Khanna, Raquib Alam, Latisha Luu, and to our advisor Ani Murugesan.
Flyers and merchandise
Finally, we distributed around 200 flyers during recruitment week.
